Chinese premium brand Exeed, established by Chery in 2017, has set its sights on expanding into the UK and other key European markets within the next two years. With a focus on offering better value for money than its rivals, Exeed plans to bring a range of powertrain options, including combustion-engined SUVs, plug-in hybrid models, and electric vehicles. In this article, we explore Exeed's ambitions and how it aims to provide a premium feel and technology comparable to brands like Mercedes-Benz and BMW at competitive prices.
Exeed: A Chinese Premium Brand Making Its Mark in Europe
Learn about Exeed's expansion plans and its aim to offer a premium feel and technology at competitive prices.
Exeed, a Chinese premium brand established by Chery in 2017, is set to make its mark in Europe. With ambitions to enter the UK and other key European markets within the next two years, Exeed aims to offer a premium feel and technology comparable to brands like Mercedes-Benz and BMW, but at competitive prices.
With a range of powertrain options, including combustion-engined SUVs, plug-in hybrid models, and electric vehicles, Exeed is positioning itself as a brand that provides better value for money than its rivals. By focusing on offering premium features at competitive prices, Exeed aims to attract customers looking for a high-quality driving experience without breaking the bank.
Exeed's Diverse Lineup: From Combustion Engines to Electric Vehicles
Explore Exeed's current lineup and its plans to introduce plug-in hybrid and electric vehicles.
Exeed currently offers four combustion-engined SUVs: the RX, LX, TXL, and VX. These models are set to gain plug-in hybrid powertrains in the near future, providing customers with more environmentally friendly options.
In addition to its combustion-engined lineup, Exeed has recently revealed two electric vehicles: the Exlantix E03, a sleek saloon comparable in size to the BMW i5, and the Exlantix E0Y, an SUV similar in size to the Audi Q8 E-tron. With a third electric vehicle on the way, Exeed is demonstrating its commitment to providing customers with a diverse range of options to suit their preferences and needs.
Exeed's European Expansion: Focus on Value for Money
Discover Exeed's approach to pricing and its commitment to offering better value for money than its competitors.
Exeed is not positioning itself as a budget brand, but rather as a brand that offers better value for money than its rivals. Chief engineer Peter Martin emphasizes that Exeed cars will offer a premium feel and technology comparable to Mercedes-Benz and BMW, but at competitive prices.
By adjusting its offering to suit the demand in each market, Exeed aims to provide customers with a premium experience without the hefty price tag. Whether it's through traditional sales, fleet sales, or subscription models, Exeed is committed to finding the right approach for each market and delivering a high-quality product at an affordable price.
Exeed's Unique Business Model: Combining Physical Dealerships and Online Sales
Learn about Exeed's innovative business model, which combines physical dealerships with online sales.
Exeed is taking a unique approach to its business model by combining physical dealerships with online sales. This allows customers to have the convenience of browsing and purchasing cars online, while still having the option to visit a physical dealership for a more traditional car-buying experience.
By embracing both online and offline channels, Exeed aims to cater to the preferences of different customers. Whether they prefer the ease of online shopping or the personal touch of visiting a dealership, Exeed is committed to providing a seamless and customer-centric buying experience.
Conclusion
Exeed, the Chinese premium brand established by Chery, is set to make its mark in the UK and other key European markets within the next two years. With a focus on offering better value for money than its competitors, Exeed aims to provide a premium feel and technology comparable to brands like Mercedes-Benz and BMW, but at competitive prices.
With a diverse lineup that includes combustion-engined SUVs, plug-in hybrid models, and electric vehicles, Exeed is catering to the evolving needs and preferences of customers. By combining physical dealerships with online sales, Exeed is providing a seamless and customer-centric buying experience.
As Exeed expands its presence in Europe, it is poised to offer customers a high-quality driving experience without breaking the bank. With its commitment to value for money and innovative business model, Exeed is a brand to watch out for in the coming years.